Taste Toast Travel
Hey, friends! Welcome to the Taste Toast Travel Podcast!
We're your hosts and resident foodies, epicureans, and lovers of all things travel and exploration, John and Tara.
John is a certified Sommelier and a Certified Specialist of Wine, and has worked in the wine and hospitality industry for over 10 years.
Tara has worked in the wine industry for eight years both in hospitality and digital marketing.
When we first met, we bonded over our love of eating, drinking, and traveling the world. That passion has only grown over time, now we want to share this passion with you from an insider perspective.
On this podcast, you can expect a wide range of topics on all things food, travel, and beverage. This includes non-alcoholic drinks, too, because we don't discriminate here!
That means we'll dig into things like where to go, where to stay and what to eat or drink along the way. We'll be serving tea on hot topics and big news, dig into the cultural significance and impacts that food, drink, and travel have on our lives, and we'll even bring on guests to join us who are just as excited, passionate, and knowledgeable about tasting, toasting, and traveling as we are.
And, because we're not your ordinary foodie and travel-focused podcast, you can definitely expect some pop culture topics here, too.
We're only scratching the surface and have a lot more in store that we can't wait to share with you all.
Grab your favorite beverage, get comfortable, and enjoy the journey with us. Cheers!
Taste Toast Travel
027. Exploring the UK vs. US Wine Industry & Mastering Wine Marketing with Gemma Soley
Today we’re welcoming Gemma Soley, a freelance social media marketer specializing in the UK wine industry.
From this conversation you’ll gain insights into various facets of the wine landscape, focusing on the differences between the UK and US markets, cultural perceptions of wine, the influence of Gen Z on the alc/bev industry, and the importance of sustainability and experiential wine tourism. Gemma also shares her journey into the wine industry, leveraging her background in comedy to create relatable and entertaining Instagram content.
We’re talking about how to make social media marketing as effective as possible, how important it is to actually humanize wine brands, and the necessity of creating unique selling points to engage consumers.
This episode provides such valuable insights for both wine enthusiasts and industry professionals—even those not in the wine industry!—on how to build successful marketing strategies and enhance the consumer experience.
Connect with Gemma:
Connect with us and learn more:
- Instagram: https://www.instagram.com/tastetoasttravel_
- Website: https://tastetoasttravel.com/
- Email: hello@tastetoasttravel.com
- Join our mailing list: https://tastetoasttravel.myflodesk.com/subscribe
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Enjoy 15% off at Wine Girl with Tara's discount code! Use this link and code WINE15 when you shop.
