016. Is Wine a Dying Breed? A Realistic Picture of the Alcohol Industry Artwork

Taste Toast Travel

Hey, friends! Welcome to the Taste Toast Travel Podcast!

We're your hosts and resident foodies, epicureans, and lovers of all things travel and exploration, John and Tara.

John is a certified Sommelier and a Certified Specialist of Wine, and has worked in the wine and hospitality industry for over 10 years.

Tara has worked in the wine industry for eight years both in hospitality and digital marketing.

When we first met, we bonded over our love of eating, drinking, and traveling the world. That passion has only grown over time, now we want to share this passion with you from an insider perspective.

On this podcast, you can expect a wide range of topics on all things food, travel, and beverage. This includes non-alcoholic drinks, too, because we don't discriminate here!

That means we'll dig into things like where to go, where to stay and what to eat or drink along the way. We'll be serving tea on hot topics and big news, dig into the cultural significance and impacts that food, drink, and travel have on our lives, and we'll even bring on guests to join us who are just as excited, passionate, and knowledgeable about tasting, toasting, and traveling as we are.

And, because we're not your ordinary foodie and travel-focused podcast, you can definitely expect some pop culture topics here, too.

We're only scratching the surface and have a lot more in store that we can't wait to share with you all.

Grab your favorite beverage, get comfortable, and enjoy the journey with us. Cheers!

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Taste Toast Travel

016. Is Wine a Dying Breed? A Realistic Picture of the Alcohol Industry

February 17, 2025 • Taste Toast Travel • Episode 16

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We’re digging into a huge question being posed right now: what’s the future of the wine and alcohol industry? Is it truly a dying breed?

As wine industry insiders, we’re exploring the current state of the wine world and spilling ALL the tea (or wine, we should say) in the process.

The world is facing the biggest lack of wine consumption we’ve ever seen. From younger generations (particularly Gen Z) exploring alcohol-free lifestyles and wine alternatives to global financial woes, to marketing challenges that have made wine appear snooty and unapproachable. This industry is seeing some truly unprecedented things—and let's be real, it’s hurting.

This chat extends to climate change impacts, government regulations, and marketing strategies aimed at reviving interest in wine. But there’s a huge social and historical component to wine, too, that needs to be addressed and acknowledged.

We’re divulging some huge misconceptions to help inspire people to give wine a second chance. Because believe it or not, it deserves it!

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